Why business owners should care about sustainability.

As this point, the green revolution is no longer a trend, it is a sign of real, lasting change.  This is why it's so important for business owners to make meaningful changes to their operations to better support the environment.  Not convinced?  Then consider these benefits of going green. You Can Attract New Clients Recent studies revealed that over 80% of respondents feel strongly about businesses taking steps to be more sustainable.  Younger generations are particularly invested in green business operations and a large percentage of respondents claimed that they were more willing to support companies with eco-friendly values.  So, by publicizing your efforts to go green, you can appeal to a large audience of environmentally-conscious consumers. You Can Justify Price Increases Many businesses resist switching over to sustainable operations because it would mean having to increase their process.  However, a recent study by CGS found that over two-thirds of Americans consider sustainability when buying products and are actually willing to pay more for sustainable goods. How to Highlight Your Sustainable Business Practices If you have decided to go green, then you should do your best to publicize this shift.  Here are some of the ways that you can accomplish this.

• Make it a main marketing message- By highlighting your sustainable business practices on your marketing materials, you can spread awareness among your existing clients and potential prospects.
• Reduce the amount of packaging you use- Another way to highlight your eco-friendly business practices is by reducing the amount of packaging you use on your physical products. Additionally, you should also make a point to use recyclable materials to pack your products.  When your consumers see this visible effort to cut down on the amount of waste you company produces, they will be more likely to offer their support.
• Spread awareness- Anther way to publicize your company's efforts to go green is by being transparent about the steps that you are taking. By creating a page on your website dedicated to educating consumers about your sustainable practices and tracking your progress, you can garner support from environmentally-focused customers.

These are some of the reasons why sustainability matters in business.  In addition to going green, having the right commercial insurance can set your company up for success.  For assistance with all your business insurance needs, contact the experts at East End Insurance Agency today.