COVID- 19 has created an unprecedented situation for all enterprises, especially smaller businesses. With remote work and online presence, things are changing during this uncertain time. Therefore, businesses have to adapt to these changes so that they can navigate this difficult time.

Here are 8 simple survival tips for small businesses to stay afloat.

• Stay Busy

Work on the tasks that you have been putting off for a while - billing, tallying the accounts, or setting up your social media.

• Rework Your Sales Forecast

Adjust the sales projection for the year and find new strategies to reach your revised goals.

• Reconsider Your Finances

This is the time for you to evaluate which parts of your business you can purge. Cut your costs and, by extension, your losses.

• Get Creative

Find cost-effective ways to market your business. Use organic social media, word of mouth, and a clear content strategy.

• Rethink Your Business Model

The pandemic is a great time to upgrade your business from an offline model to a digital one. Think about how you can work on your products and services to suit the online medium.

• Keep Talking

Stay in touch with your employees and clients. Everyone is in a new situation, and your communication strategy might help retain some unity and comfort.

• Stay Updated

Keep up with the news to understand the future of your business, as well as your tone of voice for external communications.

• Be Kind to Yourself

Don't let this situation make you feel like a failure. Treat yourself and your vision with kindness and best prepare for the future. These small business survival tips will get you through the pandemic. Apart from this, getting the right commercial insurance can help your business survive during this difficult time. Contact the experts at East End Insurance Agency for all your business insurance needs.